Aldi: Secrets Of The Billion Dollar Discounter
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55:00
55:00Aldi: Secrets Of The Billion Dollar Discounter
Exploring how the German supermarket has swept the UK.
1:00:00Documentary exploring how the German supermarket has swept the UK, overcoming industry hostility and snobbery with its discount goods. Former staff reveal how Aldi used a host of clever techniques to cut costs, and how their own brand goods look and taste like their big-name counterparts but cost a fraction of the price.