Aldi: Secrets Of The Billion Dollar Discounter


June 7, 2020

4.0 27 x
Documentary exploring how the German supermarket has swept the UK, overcoming industry hostility and snobbery with its discount goods. Former staff reveal how Aldi used a host of clever techniques to cut costs, and how their own brand goods look and taste like their big-name counterparts but cost a fraction of the price.