Inside The Superbrands

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Inside The Superbrands

Helen Skelton goes behind the scenes of the world's largest chip company to discover what makes McCain's chips so famously crispy on the outside and fluffy on the inside. (Ep4)

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Series 1
Helen Skelton goes behind the scenes of iconic cereal brand Kellogg's to see what makes Corn Flakes and Frosties so grrreat, before finding out why Coco Pops have been turning pink. (Ep3)
Helen Skelton discovers how Britain's much-loved crisp brand makes its bestsellers and meets the face of Walkers - Gary Lineker. What does it take to get the right crunch? (Ep2)
Helen Skelton goes behind the scenes at Heinz, finds out how their bestsellers are made and what new products they're developing, and meets ketchup superfan Ed Sheeran. (Ep1)