The Men Who Made Us SpendEpisode 3

Jacques reveals how the lessons learned from selling to children were used to make childlike consumers of us all. From the rise of product-driven kids’ TV in the 80s, to the man who designed cars that appealed to children, and the contemporary creators of games that hook adults, Jacques asks how spending turned into a game – one that we can’t stop playing.

The Men Who Made Us Spend was broadcast on BBC2 at Tuesday 2 September 2014, 09:00. This episode was initially placed on Sunday 27 July 2014.