Inside Iceland: Britain's Budget Supermarket
Inside Iceland: Britain's Budget Supermarket is a TV show on Channel 5. The program has been available since 2020. A total of 16 episodes have been broadcast, most recently in May 2021.
Last broadcast:05/05/2021 at 19:00
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Last episode
1:00:00
Inside Iceland: Britain's Budget Supermarket
Christmas is on retailers' minds for most of the year, and with festive ads, a seasonal pie containing all the trimmings and a plush dessert made of five gold rings, Iceland is getting in on the act in a big way.
55:00
The battle for the booming vegan market heats up. There's a trip to Italy for some ice cream tasting in the name of research. And some environmentally-friendly packaging is tested for fruit and veg.
45:00
Efforts to drive down costs, find a new restaurant-style chip in Belgium, the launch of Food Warehouse, investigating a sea bass farm in Turkey and a new range of frozen fresh pasta and sauces.
1:00:00
Founder Sir Malcolm Walker has handed the reins over to his son Richard, and the new managing director has ambitious plans for the chain, starting with new stores and new products.