The Customer Is Always Right

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The Customer Is Always Right

Customers unbox, test and score a bed extender, a portable pet feeding bowl and a back lotion applicator.

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August 2024
Lucy Alexander is joined by three entrepreneurs to watch customers test and score their inventions: a smartphone holder, heated mittens and a hexagonal frying pan.
Three entrepreneurs discover what our cast of customers think of their inventions: an acne therapy, an athletics top and a card game based on emojis.
Lucy Alexander is joined by three entrepreneurs to watch customers test and score their inventions, including a protein shake and a Bluetooth tracking device for young children.
Lucy Alexander is joined by three entrepreneurs to watch customers test and score their inventions: a pram bib, a super-absorbent sponge and an anti-theft sports bag.
July 2024
Lucy Alexander is joined by three entrepreneurs to watch customers test and score their inventions: a smell-proof dog poo bag, a hand cream and a pirate-themed board game.
Customers test and score a brush for pets, a storage solution for tin cans and a versatile, mouldable plastic stick that can be shaped into various kinds of tool.
Customers test and score a biodegradable lunchbox, a tool for getting coffee grounds out of cafetieres and an all-in-one kids' waterproof.
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