The Secret World Of...

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Last episode
55:00
The Secret World Of...

Dawn French narrates this nostalgically sweet, and a little unsavoury, battle of Britain's biscuits. From copycats to high court battles, how do the industry hobnobs stay ahead of the pack?

November 2023
1:05:00
...Chocolate: Jo Brand unwraps the naughty and nice stories of our favourite festive choccies and their annual battle to reign supreme, from Quality Street and Roses to Ferrero Rocher.
Series 2
1:00:00
Jo Brand lifts the lid on Britain's love for burgers and the beef between the rivalries, from Wimpy, McDonald's and Burger King, to modern players Honest Burgers and Meat Liquor. (S2 Ep2/5)
Jo Brand unwraps the story of Britain's sarnie supremos, from the M&S pre-packaged sandwich to Pret a Manger's revolution and the mass appeal of Subway and Greggs. (S2 Ep4/5)
Series 1
Dawn French narrates this behind-the-scenes look at the battles between our favourite chocolate bars. From Dairy Milk to Mars's glamorous Galaxy, what does it takes to hit our sweet spot?
Dawn French narrates this behind-the-scenes look at how Smiths, Golden Wonder and Walkers compete to out-flavour, out-sell and outwit their rivals to achieve complete crisp domination.
Series 2
Jo Brand unwraps the story of confection perfection and the tangtastic innovations that have driven bittersweet rivalries, from Rowntree's and Bassett's to Mars and Haribo. (S2 Ep3/5)
Jo Brand narrates the cold war between our beloved ice cream brands, from the early innovations of Wall's to the sophistication of Mars and the high-end luxury of Häagen-Dazs. (S2 Ep1/5)
Jo Brand tears open the story behind Britain's battle of the brekkie cereals, charting the rise and rivalries of our favourites, from Kellogg's and Weetabix to Deliciously Ella. (S2 Ep5/5)
...Chocolate: Jo Brand unwraps the naughty and nice stories of our favourite festive choccies and their annual battle to reign supreme, from Quality Street and Roses to Ferrero Rocher.
Jo Brand tears open the story behind Britain's battle of the brekkie cereals, charting the rise and rivalries of our favourites, from Kellogg's and Weetabix to Deliciously Ella. (S2 Ep5/5)
Jo Brand unwraps the story of Britain's sarnie supremos, from the M&S pre-packaged sandwich to Pret a Manger's revolution and the mass appeal of Subway and Greggs. (S2 Ep4/5)
Jo Brand unwraps the story of confection perfection and the tangtastic innovations that have driven bittersweet rivalries, from Rowntree's and Bassett's to Mars and Haribo. (S2 Ep3/5)
Jo Brand lifts the lid on Britain's love for burgers and the beef between the rivalries, from Wimpy, McDonald's and Burger King, to modern players Honest Burgers and Meat Liquor. (S2 Ep2/5)
Jo Brand narrates the cold war between our beloved ice cream brands, from the early innovations of Wall's, to the sophistication of Mars and the high-end luxury of Haagen-Dazs. (S2 Ep1/5)
Dawn French narrates this nostalgically sweet, and a little unsavoury, battle of Britain's biscuits. From copycats to high court battles, how do the industry hobnobs stay ahead of the pack?
Dawn French narrates this behind-the-scenes look at how Smiths, Golden Wonder and Walkers compete to out-flavour, out-sell and outwit their rivals to achieve complete crisp domination.
Dawn French narrates this behind-the-scenes look at the battles between our favourite chocolate bars and reveals just what it takes to hit the nation's sweet spot.
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