Inside Mcvitie's
Inside Mcvitie's is a TV show on Channel 4. How does one of the nation's favourite biscuit brands stay ahead of the competition? We lift the lid on McVitie's as they take on a competitive Christmas market and launch a brand-new bickie. The program has been available since 2025. A total of 2 episodes have been broadcast, most recently in September 2026.
Last episode
1:00:00
1:00:00Inside Mcvitie's
A special look behind the scenes at one of the nation's favourite biscuit manufacturers, as McVitie's develop and launch their white chocolate digestive.
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1:00:00We lift the lid on McVitie's as they take on the competitive Christmas biscuit market. And it's crunch time for the new white chocolate digestive. Will it be a hit?