The Celebrity Apprentice
The Celebrity Apprentice is a TV show on BBC1. Lord Sugar sends 12 celebrities to Lapland to make and sell festive biscuits for Children in Need. But who will end up on his ‘naughty list’? The program has been available since 2025. A total of 2 episodes have been broadcast, most recently in December 2025.
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The Celebrity Apprentice
After a festive trip to Lapland, 12 famous faces sled back to London to pitch their Christmas biscuits to supermarket giants and retailers in aid of Children in Need.
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He’s made a list, he’s checking it twice, now Lord Sugar is about to find out which 12 celebrities are naughty or nice as they raise some sweet dough for Children in Need.